Illustrator, Graphic Designer
Illustration, Character Design, Graphic Design, Layout
‘ETHEL SAYS’ is a dementia awareness campaign aimed at exploring human rights for people with dementia in care homes. I was given the challenge of creating a poster to convey the six human rights shown. I chose to focus these on a character of my own creation, whom I named Ethel. I particularly enjoyed this project as I was given the opportunity to use characters to convey a serious message in a light-hearted way that draws in the reader. There are dual posters; one exploring how the human rights are exploited and the other exploring how they can be upheld. It is an ongoing campaign and more work is expected.
The poster has since been endorsed by the NHS.