Liad Janes

Ethel-Says

- ROLE

Illustrator, Graphic Designer


- FOR

Stuart Wright


- TYPE

Illustration, Character Design, Graphic Design, Layout


- URL

http://www.ethel-says.com/


‘ETHEL SAYS’ is a dementia awareness campaign aimed at exploring human rights for people with dementia in care homes. I was given the challenge of creating a poster to convey the six human rights shown. I chose to focus these on a character of my own creation, whom I named Ethel. I particularly enjoyed this project as I was given the opportunity to use characters to convey a serious message in a light-hearted way that draws in the reader. There are dual posters; one exploring how the human rights are exploited and the other exploring how they can be upheld. It is an ongoing campaign and more work is expected.
The poster has since been endorsed by the NHS.

The first project, used to explore human rights being violated.

The first project, used to explore human rights being upheld.

Brain function diagram for the School Project

Limbic System diagram for the School Project

“Ethel’s Past” asset for the School Project

“Feeding the Ducks” asset for the School Project

“Music” asset for the School Project

“Visual Help” asset for the School Project

“Draughts” asset for the School Project

“Connecting Through the Past” asset for the School Project

“Bubble” asset for the School Project

Additional images created for Ethel-Says